Advertising device



June 15,1926. 1,588,674

G, L. GOLD ADVERTISING DEVICE Filed Dec. '7, 1923 l I 37 b (/7 7 g 2 L/55'7.

ATTORNEY blank and shipped flat.

GEORGE L. GOLD, OF NEW YORK,

PATENT QFFICB n. Y., Assrenon TO 1.; a. CONWELL, or ew YORK, N. Y.

ADVERTISING DE ICE.

Application filed December 7, 1923. Serial No. 679,264.

This invention relates to advertising devices, and with regard tocertain more specific features, to a combined picture or the like andsupport therefor.

Among the several objects of the invention may be noted the provision ofa simple and inexpensive device for displaying a picture or suitablelegends or the like; and the provision of a strikingly attractive deviceof this type which can be made from a single Other objects will be inpart obvious and in part pointed out hereinafter.

The invention accordingly comprises the features of construction,combinations of elements and arrangements of parts which are exemplifiedin the description hereinafter given in connection with the accompanyingdrawings and the scope of the ap plication of which will befindicated inthe following claims. i

In the accompanyingdrawings in which are illustrated one of variouspossible em bodiments of the invention i Fig. 1 is aface view oi' thedevice shown flat' Fig. 2 is a front elevation of the device in displayposition;

Fig. 3 is a right side elevation of Fig.2;

Fig. 1 is a bottom view of Fig. 2. 7

. Similar reference. characters indicate corresponding parts throughoutthe several views of the drawings.

Referring nowniore particularly to Figs. 1 to 4 of the accompanyingdrawings, there is illustrated at 1 a device formed of a single sheet ofsuitable material such as patent coated solid manila. For a size such'as 18 X 4 1 inches, a thickness of 25 points is suit able.

The device may take a variety of forms. In the drawings herewith, themiddle por tion'2 of the device carries apicture of an automobile 3, thelight rays from the headlights of which are indicated at 5, and areshown extending beyond the right hand margin 10 of this middle portion2. At the lower-part of middle portion 2 is a picture of a motorcyclepoliceman 7 and motorcycle 9. Partof the policemans figure, and part ofthe motorcycle, extend toward the left beyond the left margin 11 of themiddle portion 2 of the device.

The "onions that extend beyond the rearginal lines 10, 11 are providedby cutting prior to folding.

This cutting is done along the lines at 13.

1 The extended parts 15, 17 thus .stand out in front of the portion fromwhich they are cut; as isshown in Fig. 4;, for example.

The end portions'19, 21 are similarly pro vided with pictures 23, 25respectively, and portions of these picturesv extend toward the centerof the device, beyond the marginal lines 29, 31, of the respective endportions 19, 21. These extended parts are formed by cutting the adjacentsections 33, 35, along the lines at 37. The pictures on the end portions19, 21 thus also stand out from the tures or legends on the middleportion 2 stand out in front of the pictures orthe like 7 on the endportions 19, 21 as well as standing out from the connecting'linkportions 33, 39 and 35, 41."

' In this manner the lower part of the middle portion 2 can be made-torepresent the foreground of the entire picture; the upper part of themiddle portion 2 represents a background; the end portions 19, 21, byvirtue of their position relative to the cen' tral portion, representanother: background, in suitable relation to the background 1termed bythe upper part of the middle porlOn. i I

In making the device shown in Fig. 1, only two operations are required,namely, lithographing or equivalent, and die-cutting. The'lines 29, 43,11, 10,45 and 31 indicate scoring, to facilitate bending of the devicefrom the flat or shipping form shown in Fig. 1 to the display form shownin Figs. 2 to 1. -Pa-rt of the device rests upon the floor or show caseor the like, in a plane in advance of the other partsof the base. Thisfact coupledwith the fact that the device is of one piece, withscoring'converging toward the top to make the device stable, ensures therigidity and stability necessary for dis play purposes, when.substantially. thinner material is used than is ordinarily used fordevices of similar size. g

In the preferred construction there are six score lines 29, 13, 11,10,45 and 31, which divide the amine into seven parts 19, 33,

39,2, il, 35 and 21, The two outer score lines 29, 31 converge towardthe top. The

two intermediate score lines 43, 45 also, converge toward the top, butat a smaller angle than the angle between the lines 29 and 81 andterminate at the upper end of the outer score lines. The two inner scorelines 10, ll

' begin adjacent to the upper ends of the intermediate and outer scorelines and con verge toward the bottom. The part 2 which is includedbetween the inner score lines 10, 11 bears designs as above indicated,and is inclined rearwardly when in display posi-j tion. The endportions19, 2-1 are substantially in alignn'ient with each other when the device;is set up for display, and are preferably at asmallerangle to thevertical intermediate parts These four intermediate links may also:

be used to depict'baokground, and their spacing from the extendedportions '13, 37 heightens the eli'ect of perspective, and emph'asizesthe said ext-ended parts 13, 37.

The bottom edge of the lower central pic-- 'ture 17 is preferably socut' that it will rest on the surface thatsupports the display. The sameis true of the lower edges of all the other parts of the device;

It will be seen that no extraneous sup ports are required, and'no gluingor expensive folding is required, either in manufacture or installationofthe article.

By having the end portions to the rear of the central portion and infront of the in termediate portions,the central portion ap pears tostand out from the rest and to present a striking appearance, and theend portions similarly stand out from the interme diate portions andassist in presenting a striking appearance of the whole.

The articles of the type herein illust 'ated may be shipped flat, andmay be readily folded into shape for use, by comparatively unskilledlabor.

From the above it will be seen that the several objects of the inventionare attained and other advantageous results achieved,

7 As many modifications of the embodiment above illustrated might bemade without departing from the spirit or scope of the presentinvention, it is intended that the above one-piece body having aplurality of sets of lines, each set comprising three upwardlyconverging lines, each central one of which is vertically arranged withrespect to the lower edge of the device while the other two arearranged-at unequal angles with respect to said verticalline,.por'i01,1.S otthe device not encompassed within the'space betweenthe lines of each set having in the planes thereof portions out fromwithin the said space between the lines, and meansxfor tolding thedevice on said lines whereby re -entrant recesses are formed for bracingthe device and displaying the said out portions inrelier with respect toone another.

2. An adver ising device comprising a one-piece body having a pluralityotsets of lines, each set comprising three upwardly converging lines,each central one of which is vertically arranged with respect to thelower edge of the device while the other two are arranged at unequalangles with respect to said vertical line, portions oitthe device notencompassed within the space between the lines of each set having in theplanes j thereof portions cut from within the said space betweenthelines, and means for tolding the device on said lines wherebyreentrant recesses are formed for bracing the device and displaying thesaid out portions in relief, the said out portions'being adapted to bein relief to one'another because of the unequal angularity of saidlines. v

3. An advertising device comprising 7 a one-piece body having aplurality of sets of lines, each set comprising three upwardlyconverginglines, two of the lines being arranged at unequal angles withrespect to the central line, portions of the device not encompassedwithin the space between the lines of each set having in the planesthereof port-ions cut from within the saidspace between the lines, andmeans for folding the device on said lines whereby re-entrant recessesare formed for bracing the device and displaying the said out portionsin relief, the said out portions being adapted to bein reliel? tooneanother because, otthe unequal angularity of the said outer lines tothe said central lines,

In testimony whereof, I havesilgned my name to this specification this1st day of De cember, 1923.

